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All In on Asia: What New ITC Data (and Vitafoods Asia) Reveal About Healthy Aging

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We’re all in on Asia, and we have the receipts to back it up.
 
Healthy aging is a top concern globally, but it isn’t growing the same way in every market. New consumer research from the Industry Transparency Center (ITC) shows aging concerns that shift by country, and we’ll be using data from Korea, India, and Australia to back it up.
 
Join Healthy Marketing Team (HMT) and ITC for a look at what the data means for healthy aging brands in Asia, and what HMT and ITC find on the ground at Vitafoods Asia 2026 (September 2–4, Bangkok), which we’ll bring into the conversation live.
 
What you’ll learn:
  • What ITC’s consumer research signals about the aging concerns resonating most with consumers in India, Korea, and Australia right now
  • Where consumers are willing to buy supplements for a concern but haven’t yet, and which markets show the biggest gap
  • What HMT and ITC bring back from Vitafoods Asia 2026, and what it means for healthy aging – Where the clearest opportunities sit, and how to sequence a multi-market Asia strategy

Meet Our Speakers:

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