ITC produces yearly insights for your team to learn where the best opportunities are in 5 key ingredient categories, along with global and market reports. Learn more about the reports, becoming a subscriber, or purchasing a report here .
Industry Transparency Center helps you stay up to date on the latest research and business trends in the natural product industry by providing free educational virtual events throughout the year with our Future of the Microbiome Series and Naturally Informed Series.
ITC has identified emerging, vibrant categories within the Natural Products Industry. Through stewardship programs and association management, ITC provides leadership, mitigates confusion by providing clarity and solutions to category-specific issues so that these categories reach their full potential without exploitation.
Over the course of its ten-plus year existence ITC, on a project basis, has served global customers across the entire natural products value chain, assisting them in reaching strategic objectives and imperatives. Want to learn more about past projects and how we may help? View the case studies below to learn more.
Case Studies
The following ‘case studies’ provide an idea of ITC expertise and how it has been employed on behalf of our global client base:
External Program Management – Sustainability & Regenerative Agriculture
Some 3 years ago, a core and legacy natural products company approached ITC. Since this company’s inception, it had supported a program contributing a percentage of its sales to regenerative and environmental activities. What it lacked, though, was an internal team that could bring the program to life, identifying new programs and administer the benchmarks to measure program and partner success and more importantly, impact. ITC became that team, working closely with company leadership.
Communications, Marketing and Media Management
A few years ago, an industry services company approached ITC as they developed their mission and market positioning while severely under-leveraged in communications, social media, marketing and trade media management. ITC essentially took on the role of CMO for this high growth company, leveraging its own experience and relationships to provide critical services and messaging to influencers, clients and beyond and to train the organization as it in turn developed.
Our Proprietary Data Sets = Your Filtered Leads
Industry Transparency Center has spent the past 5 years building data sets of companies in the industry and categories they operate within. On a contract basis, ITC has filtered these data sets against a company’s lead needs, be it target companies to acquire or leads for a certain type of proprietary branded ingredients – we take an organization’s criteria and filter our data sets accordingly – generating lists including contacts and contact information.
Product Ideation
With literally thousands of contacts globally ITC is well positioned to guide an organization’s growth imperatives from outright launch to repositioning. ITC was recently contacted to assist in the ideation, sourcing and positioning of a new international supplement line including multiple formats, health conditions and demographic targets.
EOS-Traction® in the Natural Products Industry
Using its Trust Transparency organizational scoring system and the EOS-Traction® organizational management platform, ITC is able to benchmark companies across the natural and supplements industry and assist them in gaining focus, alignment and systems for sustainable growth.