Challenging ourselves to bring new and original ways of thinking

The Industry Transparency Center (ITC) is a strategy and insights firm driving transparency in the health ingredients and natural products industries through four key pillars: Insights, Stewardship, Strategy, and Community.  ITC provides guidance to organizations across the globe via strategic insights, category stewardship, world-class events and thought leadership. ITC also operates the Global Prebiotic Association, Global Curcumin Association, Collagen Stewardship Alliance and Coconut Coalition of the Americas. Learn more about these on our Stewardship page.


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Learn how ITC is working to create a better industry.

Special Projects

Over the course of its ten-plus year existence ITC, on a project basis, has served global customers across the entire natural products value chain, assisting them in reaching strategic objectives and imperatives. These projects, some one-off, others longer term, fall into five broad buckets:

Go to Market Strategy

Global business, especially when launched from afar, can be challenging, what with geopolitical, cultural, channel and market environments all radically different. ITC, with its analytical capabilities, deep experience and relationships has consistently guided companies in developing and executing strategy, including opportunity analysis and calculating ‘size of the prize’.

Investment & Acquisition

With a finger on the pulse of established and emerging companies, ITC assists investors, acquirers, entrepreneurs and sellers to understand the opportunity and synergies, establish the right valuation and leverage expertise to maximize growth.

Supply Chain Management

From ingredient sourcing to IP and clinical research assessment to product positioning across channels, ITC provides fresh, vetted perspectives allowing companies to effectively and efficiently penetrate new markets and expand positions in existing ones.

Market and Regulatory Risk Assessment

Approaching a new market is a risk for any organization, no matter the size. ITC helps companies manage and mitigate risk by leveraging knowledge of competition and markets and regulations and combining that with the ability to critically assess historical precedence, strengths, assets, IP and science – across the natural products industry globally.

Organizational Culture – EOS Traction

ITC has successfully implemented the Entrepreneurial Operating System, EOS Traction in many organizations across the natural products and supplements marketplace including suppliers, brands and service organizations of various sizes. This system allows companies to transition from emerging status into sustained, aligned high growth companies.

Learn more about What We Do