The Negative Consequences of Vilifying Food Groups

Remember when coffee and the caffeine in it was just plain bad? Consistent research now suggests that moderate levels of coffee consumption, and yes caffeine, for many, is not detrimental…

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Amazon Elements Revisited

Industry Transparency Center was one of the first to follow the launch of Amazon Elements private label of Vitamins and Supplements. On March 1, 2017, seven days after the initial…

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A Discussion of Drug and Supplement Power Duos

It’s often with a deep sense of frustration that we listen to doctors or mainstream media pan the entire dietary supplements industry and write off all products as ineffective and…

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A Trust Transparency Collision – Spotlight on SC Johnson

At Industry Transparency Center, we actively seek out best practices in corporate activity that support our premise that the proactive exercise and commitment to Trust Transparency has high ROI across…

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When it comes to search, Amazon is sparking

I was listening to NPR yesterday (as a Comms pro, media consumption is an all day everyday thing), and my ears perked up when Amazon was mentioned. But this wasn’t…

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ICQA Musing

The 9th International CoQ10 Conference has concluded. I have to begin by saying I have never been prouder of this category than I am right now. The Conference was expertly…

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