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Snapshot Report

Get a high-level view of where the functional food & beverage market is headed.

Inside the Download:

  • Top health concerns driving functional purchases
  • Who’s buying—and why branded ingredients matter
  • What motivates prebiotic, probiotic, collagen & GLP-1 users
  • Emerging trends across various formats
  • U.S. vs U.K. comparison: behavior, spend, and priorities

Why Choose ITC Insights? Trusted Expertise Actionable Data Industry Focus Strategic Clarity Informed Growth