Collagen Consumers Have Specific Product Format Preferences

Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as a delivery format. For example,…

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Why now? Introducing the Collagen Stewardship Alliance

Collagen is the most abundant protein in our body. It’s everywhere.  But as the science behind collagen consumption continues to gain traction, and consumer interest spikes, the need for quality assurance and transparency in the category has…

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