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The importance of being … natural?

In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…

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A Transparency Discussion – Clean Label in Supplements

If dietary supplements are truly best represented as part of the natural products industry, then the natural versus synthetic ingredients issue smoothly goes away. For how then can synthetic ingredients…

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