Practically every day there are headlines about a new nutrition study. Some are favorable toward the food item/nutrient/ingredient and some are negative. When the results are positive, we as an…
Earlier this year, ITC fielded a survey through Ooyen Research looking at consumer insights among U.S. supplement users. The survey of 993 U.S. supplement users asked about awareness, use and…
A Transparency Collision will likely occur when consumers’ or customers’ expectations differ from reality. The outcome of this type of collision will create both fallout and opportunity. And, this collision…
With the growth of consumer awareness and interest in the probiotic category of dietary supplements, it’s been only a matter of time before the category of prebiotics would also come…
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