Earlier this year, ITC fielded a survey through Ooyen Research looking at consumer insights among U.S. supplement users. The survey of 993 U.S. supplement users asked about awareness, use and…
This simple three-word question is at the heart of many problems within the dietary supplement industry. I contend the lack of a firm grasp of the answer lends itself to…
When I first introduced NPIcenter back in 1999 with my business partner Jason (@jasonbu), the natural products industry and traditional communications pathways were part of a different universe. It doesn’t…
At Industry Transparency Center, we actively seek out best practices in corporate activity that support our premise that the proactive exercise and commitment to Trust Transparency has high ROI across…
There was a day when the only main regulatory concern for the dietary supplement industry was the FDA. Mel Gibson, many years ago, warned and protected us from the prying…
I’m pretty sure that’s 14 or perhaps even 15 Vitafoods Europe in the books for me. In those attendances over 18 years, the world has become noticeably different, as have…
Business faith and trust these days is so fragile. A couple weeks ago, a PR Week article reported on marketers surveyed by the Chief Marketing Officer Council which underscores just…
A recent article entitled “Older Americans Are Hooked on Vitamins Despite Scarce Evidence They Work” was recently written by Liz Szabo for Kaiser Health News and later picked up by…
The health industry has long had a fascination and deserved excitement towards personalized medicine. I have personally been in wonderment as I have admired many presentations by Dr. Jeffrey Bland…
There’s both good and bad news in examining the current state of FDA warning letters. The number of warning letters from the FDA to the Dietary Supplement industry in 2018…
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