It is time to CARE about Supply Chain Accountability

Now, more than ever, supply chain accountability is imperative. It is not acceptable for a dietary supplement brand to turn over all responsibility for sourcing to the contract manufacturer without…

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A Trust Transparency Collision – Ritual

At Industry Transparency Center, we actively seek out best practices in corporate activity that support our premise that the proactive exercise and commitment to trust transparency has high ROI across…

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A Trust Transparency Collision – Spotlight on SC Johnson

At Industry Transparency Center, we actively seek out best practices in corporate activity that support our premise that the proactive exercise and commitment to Trust Transparency has high ROI across…

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When it comes to search, Amazon is sparking

I was listening to NPR yesterday (as a Comms pro, media consumption is an all day everyday thing), and my ears perked up when Amazon was mentioned. But this wasn’t…

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ICQA Musing

The 9th International CoQ10 Conference has concluded. I have to begin by saying I have never been prouder of this category than I am right now. The Conference was expertly…

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Musings from Vitafoods Europe 2018

I’m pretty sure that’s 14 or perhaps even 15 Vitafoods Europe in the books for me. In those attendances over 18 years, the world has become noticeably different, as have…

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Trust Transparency Outside the Traditional Supply Chain

Business faith and trust these days is so fragile. A couple weeks ago, a PR Week article reported on marketers surveyed by the Chief Marketing Officer Council which underscores just…

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Survey – Who takes supplements

A recent article entitled “Older Americans Are Hooked on Vitamins Despite Scarce Evidence They Work” was recently written by Liz Szabo for Kaiser Health News and later picked up by…

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