Know your supplement consumer — all of them.

Each persona represents a distinct collagen consumer archetype derived from the 2025 ITC Insights Consumer Supplement Survey — Collagen Users edition. This dataset captures 2,435 confirmed collagen users ages 18+ across 7 countries (US, UK, Germany, Italy, South Korea, Australia, India), fielded June 2025.

Each profile covers a distinct age and gender cohort and is built around eight data-backed sections: demographics, usage behavior, health concerns and motivations, supplement familiarity, shopping behavior, trust drivers, marketing opportunities, and watch-outs. 

What’s inside:

• 10 consumer personas spanning 5 age cohorts and 2 genders
• 8 data-backed sections per profile
• Cross-cohort summary highlighting key patterns across all archetypes
• US-specific data called out where it differs meaningfully from global trends
• Survey data from the US, UK, Germany, Italy, South Korea, Australia, and India

Best for: brand marketers, marketing agencies, category managers, product and R&D teams, and sales teams building account-level consumer stories.