Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many
The Ingredient Transparency Center (ITC) has identified emerging, vibrant categories within the Natural Products Industry. Through stewardship programs and aggressive work plans, ITC provides leadership, clarity and solutions to category-based issues so that these categories reach their full potential without exploitation. By investing in these categories, ITC and participating companies are able to provide content, data and insights and so offer strategic guidance to enable more informed decision-making in these categories and across the health ingredients universe.
As a core part of Industry Transparency Center, we are deeply engaged in:
ITC also has a stake in and commitment to astaxanthin, glucosamine, mushroom, and Vitamin K-2.
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Younger consumers see more than Vitamin E for skin health – Coconut oil interest surprisingly robust
What:A recent ITC (Ingredient Transparency Center) survey of US and UK consumers asked respondents what healthy ingredients they used (topically or ingested) for skin health.
Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as
Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before.
After years of intense focus on microbiome science and the strategic and regulatory environments around this burgeoning industry, nobody would blame you for thinking ‘surely
Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good