The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…
It’s nearly universally agreed that 2020 changed the way consumers purchase nutritional supplements, with a huge amount of attention being placed on immunity. This trend is not going away as…
We’re nearly three months into the COVID-19 crisis and people have made vast adjustments to their personal and professional lifestyles. Many of us are working from home. This will be…
The results from our March Industry Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…
Talking about immunity can be a complex beast at the best of times, right now it’s almost impossible. Let’s try to clear up some of the mess and confusion over…
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