Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…
If I’m a lay consumer, I remain absolutely confused and befuddled as dietary supplement brands continue to proliferate, in stores and online. A discerning label check can in some cases…
You’d think any headline that had the words confidence and supplements in the same headline would be a good thing, right? Not so this past week as the dietary supplement…
Continuing our plan to detail the regulatory and fundamental quality responsibilities that all brand manufacturers (especially online-only brands) need to embrace, this piece offers a short discussion about another responsibility/accountability…
There I was, relaxing at the end of the day mindlessly glancing at the television news when, to my surprise, I saw a disease claim and endorsement for dietary supplements…
Continuing the Trust Transparency Emerging Brand Checklist to detail the regulatory and fundamental quality responsibilities that all brand manufacturers (especially online-only brands) need to embrace, this piece offers a short…
At Industry Transparency Center, we actively seek out best practices in corporate activity that support our premise that the proactive exercise and commitment to Trust Transparency has high ROI across…
The 9th International CoQ10 Conference has concluded. I have to begin by saying I have never been prouder of this category than I am right now. The Conference was expertly…
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