ITC Tries It: Seed
According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8% annually. But out of all…
What would it take for consumers to buy more supplements?
Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many taking proactive steps to ensure…
Insights into the immunity market
The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…
Musings from the Future of the Microbiome – Winter 2021 Summit
We're excited about the prospects for the microbiome to dramatically alter how we think about and approach health and wellness on both a personal and population basis in the near…
ITC Tries It
ITC Tries It: Ancient Nutrition According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8%…
The magic of Oz is disappearing
What: This past Tuesday, “America’s Doctor” and host of the Dr. Oz Show, Mehmet Oz, M.D., announced on Twitter that he was running for the U.S. Senate in Pennsylvania. The…
Musings from SupplySide West 2021
It’s taken me a few weeks to complete this musings piece from SupplySide West, but that’s probably a good thing since it let me get my thoughts together and settled.…
Musings from Vitafoods 2021
Despite the challenges of an international pandemic, the postponed Vitafoods Europe (October 5-7) went off relatively smoothly for the thousands who made the trek to Geneva. The show featured deals…
Healthy Aging Supplements – Consumers See Brain and Mental Wellness as Top Concern
It’s likely never been as important as it is now to use any and all strategies to age better. If the past 18 months has taught consumers anything, especially new…
ITC Tries it
ITC Tries It: Trubrain Edition Welcome to the inaugural edition of ITC Tries It! We at ITC, understand the Natural Products industry and the importance of trust and transparency throughout…