Transparency Is the Key to Building Consumer Trust

Transparency Is the Key to Building Consumer Trust The term 'transparency' is an operator at both ingredient and brand level. For the former, it means operating with integrity and best…

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Ingredient Spotlight: American Ginseng

Ingredient Spotlight: American Ginseng American Ginseng: Cultivating Tradition Amid Modern Challenges American ginseng (Panax quinquefolius) is like nature’s little pep talk, in root form. It helps boost energy, reduces stress, and…

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Ingredient Spotlight: Fucoidan

Ingredient Spotlight: Fucoidan Introduction and OverviewFucoidan is a sulfated polysaccharide found in the cell walls of various species of brown seaweed, such as Fucus vesiculosus and Undaria pinnatifida. This compound…

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ITC Tries It: Seed

 According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8% annually. But out of all…

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What would it take for consumers to buy more supplements?

Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many taking proactive steps to ensure…

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Insights into the immunity market

The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…

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Musings from the Future of the Microbiome – Winter 2021 Summit

We're excited about the prospects for the microbiome to dramatically alter how we think about and approach health and wellness on both a personal and population basis in the near…

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ITC Tries It

ITC Tries It: Ancient Nutrition According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8%…

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The magic of Oz is disappearing

What: This past Tuesday, “America’s Doctor” and host of the Dr. Oz Show, Mehmet Oz, M.D., announced on Twitter that he was running for the U.S. Senate in Pennsylvania. The…

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