Insights into the immunity market

The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…

Comments Off on Insights into the immunity market

Musings from the Future of the Microbiome – Winter 2021 Summit

We're excited about the prospects for the microbiome to dramatically alter how we think about and approach health and wellness on both a personal and population basis in the near…

Comments Off on Musings from the Future of the Microbiome – Winter 2021 Summit

ITC Tries It

ITC Tries It: Ancient Nutrition According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8%…

Comments Off on ITC Tries It

The magic of Oz is disappearing

What: This past Tuesday, “America’s Doctor” and host of the Dr. Oz Show, Mehmet Oz, M.D., announced on Twitter that he was running for the U.S. Senate in Pennsylvania. The…

Comments Off on The magic of Oz is disappearing

Musings from SupplySide West 2021

It’s taken me a few weeks to complete this musings piece from SupplySide West, but that’s probably a good thing since it let me get my thoughts together and settled.…

Comments Off on Musings from SupplySide West 2021

Musings from Vitafoods 2021

Despite the challenges of an international pandemic, the postponed Vitafoods Europe (October 5-7) went off relatively smoothly for the thousands who made the trek to Geneva. The show featured deals…

Comments Off on Musings from Vitafoods 2021

ITC Tries it

ITC Tries It: Trubrain Edition Welcome to the inaugural edition of ITC Tries It! We at ITC, understand the Natural Products industry and the importance of trust and transparency throughout…

Comments Off on ITC Tries it

Musings on Active Nutrition, our Recent Naturally Informed Virtual Conference

A couple weeks ago, our Naturally Informed team concluded its 6th virtual conference. The  Active Nutrition: Mastering the Marketplace conference included keynotes, panels, the presentation of new science including targeting…

Comments Off on Musings on Active Nutrition, our Recent Naturally Informed Virtual Conference