Musings from SupplySide West 2021

It’s taken me a few weeks to complete this musings piece from SupplySide West, but that’s probably a good thing since it let me get my thoughts together and settled.…

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Musings from Vitafoods 2021

Despite the challenges of an international pandemic, the postponed Vitafoods Europe (October 5-7) went off relatively smoothly for the thousands who made the trek to Geneva. The show featured deals…

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ITC Tries it

ITC Tries It: Trubrain Edition Welcome to the inaugural edition of ITC Tries It! We at ITC, understand the Natural Products industry and the importance of trust and transparency throughout…

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Musings on Active Nutrition, our Recent Naturally Informed Virtual Conference

A couple weeks ago, our Naturally Informed team concluded its 6th virtual conference. The  Active Nutrition: Mastering the Marketplace conference included keynotes, panels, the presentation of new science including targeting…

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Collagen Consumers Have Specific Product Format Preferences

Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as a delivery format. For example,…

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Three reasons to attend the Future of Microbiome Summit

There’s less than a week to go until our Future of the Microbiome Summit kicks off. The virtual event will combine the latest research and commercial strategy and give those…

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Gaming nutrition: Niche or a new mainstream?

Hype about supplements for gaming seems to be everywhere right now, with excitement reaching fever-pitch among trade media and companies looking to get on the gravy train before it's too…

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