Supplement Consumers Value These Signals of Transparency

Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good reason. Transparency is a critical…

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Musings from Naturally Informed’s #SustainabilitySolutions Virtual Event

My education on the potential impact of sustainability and regenerative solutions in our healthy products (foods, beverages and supplements) marketplace took a huge leap forward a couple weeks ago, as…

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Mid-year grades – 2020 What’s Hot, What’s Not

Every January, we at ITC haul out our crystal ball, test the market, examine all the trend reports, and then present our predictions for the coming year. Of course, by the…

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Building a more transparent and accountable industry

The most recent broadcast wrongfully condemning dietary supplements, in this case, probiotics, aired Sunday June 28. The “60 Minutes” presentation titled "Do Probiotics Actually Do Anything?"  provided confusing and misleading…

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