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Today, Industry Transparency Center (ITC), the strategy and insights firm serving the dietary supplement and natural products industry, announced the winners of its first annual
According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8%
Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many
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