What would it take for consumers to buy more supplements?
Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many taking proactive steps to ensure…
Insights into the immunity market
The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…
Musings from the Future of the Microbiome – Winter 2021 Summit
We're excited about the prospects for the microbiome to dramatically alter how we think about and approach health and wellness on both a personal and population basis in the near…
Musings from SupplySide West 2021
It’s taken me a few weeks to complete this musings piece from SupplySide West, but that’s probably a good thing since it let me get my thoughts together and settled.…
Musings from Vitafoods 2021
Despite the challenges of an international pandemic, the postponed Vitafoods Europe (October 5-7) went off relatively smoothly for the thousands who made the trek to Geneva. The show featured deals…
Healthy Aging Supplements – Consumers See Brain and Mental Wellness as Top Concern
It’s likely never been as important as it is now to use any and all strategies to age better. If the past 18 months has taught consumers anything, especially new…
Musings on Active Nutrition, our Recent Naturally Informed Virtual Conference
A couple weeks ago, our Naturally Informed team concluded its 6th virtual conference. The Active Nutrition: Mastering the Marketplace conference included keynotes, panels, the presentation of new science including targeting…
Younger consumers see more than Vitamin E for skin health – Coconut oil interest surprisingly robust
What:A recent ITC (Ingredient Transparency Center) survey of US and UK consumers asked respondents what healthy ingredients they used (topically or ingested) for skin health.So what:Results differed remarkably by gender…
Collagen Consumers Have Specific Product Format Preferences
Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as a delivery format. For example,…
What’s Happening to Consumer Trust in Buying Supplements Online
Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…