The following ‘case studies’ provide an idea of ITC expertise and how it has been employed on behalf of our global client base:
Ingredient Category Stewardship
Under its Ingredient Transparency Center brand, ITC tracks emerging ingredient categories and identifies those with challenges, at risk of being exploited or requiring stewardship and support in some fashion in order to reach maximum potential. Such was the case with the vitamin K2 category and more recently the collagen category – under which ITC manages the Collagen Stewardship Alliance to help grow that exciting category. For both vitamin K2 and collagen, as well as several others, ITC knows the players, the space, the opportunity and the risks and regularly produces consumer and other actionable data and insights to allow the best companies to succeed in those markets.
External Program Management – Sustainability & Regenerative Agriculture
Some 3 years ago, a core and legacy natural products company approached ITC. Since this company’s inception, it had supported a program contributing a percentage of its sales to regenerative and environmental activities. What it lacked, though, was an internal team that could bring the program to life, identifying new programs and administer the benchmarks to measure program and partner success and more importantly, impact. ITC became that team, working closely with company leadership.
Communications, Marketing and Media Management
A few years ago, an industry services company approached ITC as they developed their mission and market positioning while severely under-leveraged in communications, social media, marketing and trade media management. ITC essentially took on the role of CMO for this high growth company, leveraging its own experience and relationships to provide critical services and messaging to influencers, clients and beyond and to train the organization as it in turn developed.
Our Proprietary Data Sets = Your Filtered Leads
Industry Transparency Center has spent the past 5 years building data sets of companies in the industry and categories they operate within. On a contract basis, ITC has filtered these data sets against a company’s lead needs, be it target companies to acquire or leads for a certain type of proprietary branded ingredients – we take an organization’s criteria and filter our data sets accordingly – generating lists including contacts and contact information.
With literally thousands of contacts globally ITC is well positioned to guide an organization’s growth imperatives from outright launch to repositioning. ITC was recently contacted to assist in the ideation, sourcing and positioning of a new international supplement line including multiple formats, health conditions and demographic targets.
EOS-Traction® in the Natural Products Industry
Using its Trust Transparency organizational scoring system and the EOS-Traction® (link to Traction) organizational management platform, ITC is able to benchmark companies across the natural and supplements industry and assist them in gaining focus, alignment and systems for sustainable growth.