The Brand Trust Equation According to Industry Transparency (ITC) Supplement Consumer research, trust in a brand depends on several factors, no matter the channel of sale. Recognizing these factors and…
Ingredient Spotlight: Policosanol Beyond Cholesterol: How Policosanol Supports Cardiometabolic VitalityIntroductionPolicosanol has long been a fascinating ingredient in the nutraceutical world, as a natural compound extracted primarily from sugarcane wax. For…
Transparency Is the Key to Building Consumer Trust The term 'transparency' is an operator at both ingredient and brand level. For the former, it means operating with integrity and best…
Ingredient Spotlight: American Ginseng American Ginseng: Cultivating Tradition Amid Modern Challenges American ginseng (Panax quinquefolius) is like nature’s little pep talk, in root form. It helps boost energy, reduces stress, and…
Ingredient Spotlight: Fucoidan Introduction and OverviewFucoidan is a sulfated polysaccharide found in the cell walls of various species of brown seaweed, such as Fucus vesiculosus and Undaria pinnatifida. This compound…
Stressed Supply Chains - True Partnering has Never Been More Important To say we live in interesting times is an understatement. With several widely impacting conflicts, geopolitics in absolute disarray,…
According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8% annually. But out of all…
Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many taking proactive steps to ensure…
The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…
We're excited about the prospects for the microbiome to dramatically alter how we think about and approach health and wellness on both a personal and population basis in the near…
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