Insights into the immunity market
The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…
Consumers weigh in on immunity ingredients
It’s nearly universally agreed that 2020 changed the way consumers purchase nutritional supplements, with a huge amount of attention being placed on immunity. This trend is not going away as…
A Real Virtual Reality
We’re nearly three months into the COVID-19 crisis and people have made vast adjustments to their personal and professional lifestyles. Many of us are working from home. This will be…
Consumer insights: What immune ingredients do shoppers want right now?
The results from our March Industry Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…
Immunity: It’s a big word right now … but what does it mean, and why is it confusing everyone?
Talking about immunity can be a complex beast at the best of times, right now it’s almost impossible. Let’s try to clear up some of the mess and confusion over…