What’s Happening to Consumer Trust in Buying Supplements Online

Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…

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Musings from the Microbiome Movement Human Nutrition Conference

The recently concluded Microbiome Movement Human Nutrition Conference of a few weeks ago was part of a flurry of microbiome related activities and events that took place in late October…

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Mid-year grades – 2020 What’s Hot, What’s Not

Every January, we at ITC haul out our crystal ball, test the market, examine all the trend reports, and then present our predictions for the coming year. Of course, by the…

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Read more about the article The importance of being … natural?
Image by Brooke Lark | Unsplash

The importance of being … natural?

In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…

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Why now? Introducing the Collagen Stewardship Alliance

Collagen is the most abundant protein in our body. It’s everywhere.  But as the science behind collagen consumption continues to gain traction, and consumer interest spikes, the need for quality assurance and transparency in the category has…

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Some Good News – Natural Products Industry Edition

If you haven’t been following John Krasinky’s Some Good News YouTube channel you should. It’s a digest of the good things happening around the world (side note—Hamilton fans should definitely…

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What’s Wrong with This Picture: Cardax Pharmaceuticals

This edition of “What’s Wrong with This Picture?” highlights a pharmaceutical development company that develops and commercializes anti-inflammatory dietary supplements and drugs. The only revenue source, outside of investment funding,…

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