How Trust Transparency Sells Supplements
Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…
Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…
For years, I’d heard about it – FNCE, the annual gathering of some 10,000 dietitians, where the sciences of dietetics and nutrition, the food pyramid and food policy and increasingly,…
Another SupplySide West is in the books, and I’m left feeling pretty inadequate in how I covered the show. Sure, I had a productive week, filled with meetings, presentations, events…
Industry Transparency Center has been following and reporting on the “Amazon Effect” on the dietary supplement industry since March 2017. In that time, the impacts have been numerous and far…
There’s a toast that I like to offer up at gatherings of friends and colleagues, and in many ways, it truly sums up how I feel about the industry in…
Every so often the FDA does or says something so biased against the dietary supplement industry that it is difficult to understand how we are supposed to consider ourselves as…
A recent Harvard Business Review article reported on a study by researchers at the MIT Sloan School of Management that “found that consumers may be willing to pay 2% to 10%…
If I’m a lay consumer, I remain absolutely confused and befuddled as dietary supplement brands continue to proliferate, in stores and online. A discerning label check can in some cases…
It’s been just over 900 days since Amazon launched their first brand of supplements, Amazon Elements, with only four SKUs. Today, the brand carries 50. Amazon brands are continuing to…
In some of our recent work in the curcumin/turmeric category and emerging prebiotic category we came up against that wall that often faces the dietary supplement industry: “Your scientific evidence…