How Trust Transparency Sells Supplements

Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…

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Musings From FNCE 2019

For years, I’d heard about it – FNCE, the annual gathering of some 10,000 dietitians, where the sciences of dietetics and nutrition, the food pyramid and food policy and increasingly,…

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Musings from SSW 2019

Another SupplySide West is in the books, and I’m left feeling pretty inadequate in how I covered the show. Sure, I had a productive week, filled with meetings, presentations, events…

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The Amazon marketplace – September 2019 update

Industry Transparency Center has been following and reporting on the “Amazon Effect” on the dietary supplement industry since March 2017. In that time, the impacts have been numerous and far…

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Supplement Spotlight: Don’t Choke on the Obvious

Every so often the FDA does or says something so biased against the dietary supplement industry that it is difficult to understand how we are supposed to consider ourselves as…

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Amazon gumming up the supplement market and going to the dogs

It’s been just over 900 days since Amazon launched their first brand of supplements, Amazon Elements,  with only four SKUs. Today, the brand carries 50. Amazon brands are continuing to…

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Ingredients, Nutrition Science and Disease: A Messy Map

In some of our recent work in the curcumin/turmeric category and emerging prebiotic category we came up against that wall that often faces the dietary supplement industry: “Your scientific evidence…

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