The Industry Transparency Center (ITC) has identified emerging, vibrant categories within the Natural Products Industry. Through stewardship programs and aggressive work plans, ITC provides leadership, clarity and solutions to category-based issues so that these categories reach their full potential without exploitation. By investing in these categories, ITC and participating companies are able to provide content, data and insights and so offer strategic guidance to enable more informed decision-making in these categories and across the health ingredients universe.

The Categories

As a core part of Industry Transparency Center, we are deeply engaged in:

ITC also has a stake in and commitment to astaxanthin, glucosamine, mushroom, and Vitamin K-2.

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