ITC Insights For the last few years I’ve been a major proponent of the idea that consumers are becoming more demanding about the ethical and ecologically ‘better’ supplements. And that…
The results from our July Industry Transparency Center survey are in, and make fascinating reading – with clear differences in priorities regarding sustainability seen between different age groups. In our…
The results from our July Industry Transparency Center survey are in, and there are clear demographic differences in priorities regarding sustainability. In our July survey, Industry Transparency Center asked more…
The most recent broadcast wrongfully condemning dietary supplements, in this case, probiotics, aired Sunday June 28. The “60 Minutes” presentation titled "Do Probiotics Actually Do Anything?" provided confusing and misleading…
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
NOW recently made headlines by providing brand names of CoQ10 and SAM-e manufacturers that were found to be deficient in meeting label claims. A number of trade publications reported the…
Collagen is the most abundant protein in our body. It’s everywhere. But as the science behind collagen consumption continues to gain traction, and consumer interest spikes, the need for quality assurance and transparency in the category has…
If you haven’t been following John Krasinky’s Some Good News YouTube channel you should. It’s a digest of the good things happening around the world (side note—Hamilton fans should definitely…
The results from our March Industry Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…
Talking about immunity can be a complex beast at the best of times, right now it’s almost impossible. Let’s try to clear up some of the mess and confusion over…
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