Consumers weigh in on immunity ingredients

It’s nearly universally agreed that 2020 changed the way consumers purchase nutritional supplements, with a huge amount of attention being placed on immunity. This trend is not going away as…

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What’s Happening to Consumer Trust in Buying Supplements Online

Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…

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Musings from the Microbiome Movement Human Nutrition Conference

The recently concluded Microbiome Movement Human Nutrition Conference of a few weeks ago was part of a flurry of microbiome related activities and events that took place in late October…

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Awareness Day/Week Celebrations –How they work and why you should definitely use them

Breast Cancer Awareness month, Anti-Bullying Week, Philly Cheesesteak Day, Grandparents Day, etc.—whether for a significant health condition or something lighthearted, awareness days/weeks/months unite us in celebrating a topic spreading awareness,…

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Supply Chain Pressures in a Pandemic

The past several months have indicated how fragile our supply chains are. No matter where you are in the world, you’ve likely experienced disruption and pain, in both personal and…

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Supplement Consumers Value These Signals of Transparency

Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good reason. Transparency is a critical…

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Musings from Naturally Informed’s #SustainabilitySolutions Virtual Event

My education on the potential impact of sustainability and regenerative solutions in our healthy products (foods, beverages and supplements) marketplace took a huge leap forward a couple weeks ago, as…

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