What would it take for consumers to buy more supplements?

Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many taking proactive steps to ensure…

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Insights into the immunity market

The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…

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Collagen Consumers Have Specific Product Format Preferences

Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as a delivery format. For example,…

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Gaming nutrition: Niche or a new mainstream?

Hype about supplements for gaming seems to be everywhere right now, with excitement reaching fever-pitch among trade media and companies looking to get on the gravy train before it's too…

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Consumers weigh in on immunity ingredients

It’s nearly universally agreed that 2020 changed the way consumers purchase nutritional supplements, with a huge amount of attention being placed on immunity. This trend is not going away as…

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What’s Happening to Consumer Trust in Buying Supplements Online

Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…

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Supplement Consumers Value These Signals of Transparency

Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good reason. Transparency is a critical…

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