What would it take for consumers to buy more supplements?
Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many taking proactive steps to ensure…
Over the past two years in large part due to efforts to maintain/boost immunity against COVID, the consumer base taking supplements has broadened with many taking proactive steps to ensure…
The use of vitamin C to bolster immunity goes back even before the days of Linus Pauling, to Hungarian biochemist Albert Szent-Györgyi, but the understanding of its benefits, even if…
What:A recent ITC (Ingredient Transparency Center) survey of US and UK consumers asked respondents what healthy ingredients they used (topically or ingested) for skin health.So what:Results differed remarkably by gender…
Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as a delivery format. For example,…
Hype about supplements for gaming seems to be everywhere right now, with excitement reaching fever-pitch among trade media and companies looking to get on the gravy train before it's too…
It’s nearly universally agreed that 2020 changed the way consumers purchase nutritional supplements, with a huge amount of attention being placed on immunity. This trend is not going away as…
Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…
After years of intense focus on microbiome science and the strategic and regulatory environments around this burgeoning industry, nobody would blame you for thinking ‘surely it’s all been covered already’?…
Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good reason. Transparency is a critical…
The results from our July Industry Transparency Center survey are in, and make fascinating reading – with clear differences in priorities regarding sustainability seen between different age groups. In our…